The collective presentation of Dutch lily cultivation has secured a fixed position on the international calendar. This is an obvious conclusion to be drawn on the eve of the next Dutch Lily Days. Six years ago, prominent players in the lily market linked their annual open days under this label. For the 7th edition on Tuesday to Friday, June 6 - 9, an international group of visitors is expected to visit the 13 participating companies.
This year as well, the Dutch Lily Days follows the successful formula of previous years. Spread out over the Netherlands, 13 major lily breeders and traders open their doors to visitors. Their primary focus is on the new additions to the assortment. Each year hundreds of new varieties are introduced throughout the available range. Especially the growth in the double-blooming segment is striking in Orientals, OT’s, Asiatics and LA’s.
Each year the interest for this event increases from around the globe. This joining of forces of the most important parties in the Dutch market and thus the international market has created another spin-off. Partly due to the success of the Dutch Lily Days, lilies are receiving great international promotion. This in combination with the continuous breeding of new varieties, lilies have retained the image of a contemporary, trendy flower.